56 Days of Searching, Sharing & Winning
For 56 consecutive days, we encouraged the world to discover and do something new - starting with the new Bing. And we used artist-fueled imagery, a plethora of multi-platform programming and Bing's built-in sharing features to amplify the
With the launch of Bing's new socially-enhanced features, we were tasked with getting a hyper-social generation to see Bing as their go-to search engine for everything they do - in a way that drove trial, sharing, and WOM.
So, we turned the act of searching on Bing into a ritual worth repeating by revealing a different quirky, extreme, or amazing search word each day.
We worked directly with the Bing product team, so that those who searched and shared the word of the day were entered to win prizes to bring those searches to life.
From Facebook, to Tumblr, to Pinterest and beyond, we tapped into social behaviors to make every search word worthy of conversation (not to mention likes, retweets, follows, shares, pins, etc.).